You’ve probably noticed that your store or website traffic, sales, inventory, and even the effectiveness of your marketing campaigns fluctuate as the weather changes.

What Is AccuWeather D³?

AccuWeather’s D³ Platform is a suite of customized products to help you and your business prepare for weather events that can impact your bottom line. The first is the D³ Express Platform, which features AccuWeather’s Impact Indicator™. The Impact Indicator™ uses 10 years of historical weather data to classify disruptive weather by event and magnitude.

Using a custom proprietary algorithm developed by AccuWeather, we have created an impact value ranked on a scale of 1 (Insignificant) to 10 (Extreme) for how disruptive a weather event will be to your business. The impact, or risk value, considers the probability of a weather event occurring and the loss that the event caused at a particular location.

AccuWeather D³ Express lets you know when extremely disruptive weather events are forecast for all of your locations so that you can plan and stay on top of the latest weather developments and strategize to meet anticipated demand and be ahead of the competition. Customers can try the D³ Express Application for free via the form on this page- just create an account and select your target number of zip codes. Developers can access our API to integrate this critical information with ERP, logistics, sales or supply chain systems.

Who Uses AccuWeather D³ and How?

Business decision makers want to know: what are consumers buying? What events are people planning? Will I reach my destination safely? How are people feeling? AccuWeather empowers you to leverage the patterns of the past to predict the future. Here are just a couple of scenarios in which AccuWeather D³ Express provides value.

Use Case: Operations Manager

Use Case: Director of Marketing

Scenario:

To ensure employee safety and that property is protected, this command center needed to know how many employees and locations will be affected by an upcoming storm.

Solution:

AccuWeather D³ Express’ reporting helped them understand exactly how many workers, distribution centers, and stores would be impacted. Business decisions were quickly made to ensure employees were safe and property was protected.

Our ability to provide site-specific warnings through proprietary software that ingests multiple sources of weather information, processes data efficiently and effectively, and visualizes the data so you can make decisions quicker on the things that matter most.

Scenario:

To increase performance for several regions, this retailer needs a sales incentive to profit from weather- related opportunities.

Solution:

Sales data and AccuWeather’s historical weather information indicated that purchases of iced coffee drinks soared on heavy shopping days in summer. Directed staff to plan a campaign around a one-day discounted coupon for an iced drink as predicted by AccuWeather.

Weather influences what beer people drink, what music they listen to, how many steps they take, their drive time to work, virtually every part of our day. Weather can drive the services consumers want and what businesses need to know for effective decision making across departments and industries.